Theater X
Theater X is a one-of-a-kind online ticket booking platform that focuses on performing arts to celebrate India's rich and diverse cultural legacy. This innovative product allows artists and performers to showcase their talents while allowing audiences to experience the best Indian cultural performances.
Company
Theater X
Year
2018
Category
Booking
Type of Work
Behavioural research
Strategy
Visual design
Branding
Theater X's innovative approach to ticketing for performing arts events reflects the company's dedication to promoting and preserving India's rich cultural heritage. The platform's user-friendly interface and seamless booking process make it easier for enthusiasts to explore and appreciate India's performing arts diversity.
Through its unique approach to ticket booking and community-building, Theater X is poised to transform the way we think about performing arts in India. Its focus on exclusivity, richness, and uniqueness sets it apart from other ticket-booking platforms and makes it an invaluable resource for anyone who wants to experience the magic of Indian performing arts.
Design a booking experience for Indian performing arts that provides visibility to these forgotten art forms
Brief
Challenge
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Limited exposure and promotion of diverse Indian performing arts make it challenging to attract young viewers who are unaware of these art forms. The generational shift in preferences further hinders engagement, while the perceived outdated viewing experience contributes to declining viewership.
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The perception of Indian art forms as outdated poses a challenge, with greater appreciation being directed towards modern art forms.
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There is a need to revitalize the Indian art form experience by infusing contemporary elements while preserving their cultural essence.
Outcome
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Showcased the beauty and richness of Indian art forms through captivating visuals, immersive multimedia content, and interactive elements.
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Crafted the interface to evoke a feeling of exclusivity and anticipation. Implement features such as personalized recommendations, curated collections.
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Employed a dark and edgy design aesthetic, reminiscent of the atmosphere in an opera theater. Used a minimalistic approach to keep the focus on the art forms themselves. This design choice enhances the visual impact, elevates the content, and creates a captivating stage-like experience.
The images illustrate the desired audience for Theater X and the desired outcome of their events. They aim to encourage couples and friends to dress up and attend the shows with excitement. The platform also aims to inspire parents to bring their children to the performances, providing an opportunity to educate them about our culture.
Ultimately, Theater X strives to create an atmosphere where attending their events is seen as an important occasion, something that everyone eagerly anticipates.
